Welcome to our weekly roundup of the top 10 digital marketing articles of the week! In the fast-paced world of digital marketing, staying up to date with the latest trends, tactics, and strategies is crucial to success. Whether you’re a seasoned digital marketer or just getting started, our weekly roundup is sure to provide you with valuable insights and practical tips to help you stay ahead of the game.
Content Marketing
Visionary Content May Not Be Popular (Yet), But It’s Your Secret Edge
Standing out from the crowd can be challenging in a world saturated with content. However, according to a post by Robert Rose, visionary content could be the secret edge that sets you apart. While popular content may attract immediate attention and engagement, it is often short-lived. On the other hand, visionary content may not be widely recognized or appreciated at first, but it has the potential to shape the future and create a lasting impact.
5+ Best Practices for Award-Winning Brand Newsletters
Brand newsletters are a powerful tool for companies to engage with their audience, build brand loyalty, and drive conversions. To ensure that your brand newsletter stands out and grabs your reader’s attention, it is essential to follow best practices. Jodi Harris shares five key best practices for creating award-winning brand newsletters in this post. Following these best practices can create an award-winning brand newsletter that effectively engages and delights your audience.
SEO
9 Biggest SEO Trends of 2025 & How to Leverage Them
In the ever-evolving world of search engine optimization (SEO), businesses must stay updated on the latest trends and techniques. As we look ahead to 2025, several key SEO trends are expected to shape the digital landscape. In this post, Asif Ali highlights nine of the biggest trends to watch out for and provides insights on leveraging them effectively. By staying informed and implementing these trends, businesses can stay ahead of the competition and maximize their online visibility in the coming years.
How To Manage Old Content on a News Website
Managing old content on a news website is crucial to maintaining a relevant and organized platform for users. Amaka Chukwuma’s post provides valuable insights on this topic. Firstly, it is essential to regularly review and update old articles to ensure accuracy and relevance. Additionally, implementing a content archiving system can help organize and categorize older articles for easy retrieval. Lastly, it is recommended to periodically analyze the performance of old content to identify popular articles that can be repurposed or updated to drive more traffic and engagement.
How to Do a Website Audit in 5 Steps (+ Checklist)
Performing a website audit is crucial for ensuring a website’s optimal performance and functionality. Thoroughly evaluating various aspects of a website makes it possible to identify any issues or areas for improvement. In this post, Kate Starr outlines a five-step website audit process. By following this step-by-step process and using the checklist provided by Kate Starr, website owners can effectively identify and address any issues or areas of improvement to enhance their online presence.
Social Media
YouTube Analytics: Tools and Tips for Marketers [2025]
YouTube Analytics is a powerful tool that gives marketers valuable insights into their video content’s performance. With YouTube’s ever-increasing popularity as a marketing platform, it is crucial for marketers to leverage these tools and gain a competitive edge. In this post, Christina Newberry discusses various tools and tips for marketers to make the most of YouTube Analytics in 2025.
What Social Media Marketers Need To Know for 2025
In the ever-evolving world of social media marketing, marketers must stay ahead of the game and anticipate trends and changes. Chantal Tode’s post on what social media marketers need to know for 2025 provides valuable insights and guidance. One important aspect highlighted in the post is the increasing importance of personalized and relevant content. As competition on social media platforms continues to grow, marketers must focus on creating content that resonates with their target audience and offers them value.
Email Marketing
30 Event Email Subject Lines: How to Get More Opens and Drive Attendance
Creating compelling email subject lines is crucial to getting more open and driving event attendance. Anton Diduh, in this post on event email subject lines, provides valuable insights on achieving this. With 30 different subject line ideas, he offers various options to capture your audience’s attention. By using attention-grabbing language, personalization, and urgency, you can increase the chances of your emails being opened and ultimately drive more attendees to your events. Diduh’s post is a helpful resource for event organizers looking to improve their email marketing strategies and boost event turnout.
Get Started with Newsletter Advertising
In today’s digital age, newsletter advertising has become an effective way for businesses to reach their target audience. It allows companies to connect with potential customers directly through their email inboxes. In this insightful post, Wendy Madill provides valuable tips on getting started with newsletter advertising. By following Wendy Madill’s advice, businesses can leverage the power of newsletter advertising to drive engagement and generate leads.
Link Building
Link Building for SEO: A Guide to the Basics
Link building is an essential component of search engine optimization (SEO) that involves acquiring high-quality inbound links to a website. These links serve as a vote of confidence from other websites, indicating that the linked site is reputable and valuable to search engines. In this post, Rachel Handley provides a comprehensive guide to the basics of link building for SEO. By following Handley’s advice, businesses can enhance their SEO efforts and improve their website’s visibility in search engine rankings.
