Here we come again with our list of this week’s best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing, and link building. Take a look at them, and we are sure you will love going through them.
Content Marketing
How B2B Businesses Can Benefit From Animation in Content Marketing
If you look at the current situation, you will notice that the B2B market is evolving in lockstep with technology. New strategies are gaining traction, particularly when it comes to the use of animation. Many marketers are already praising the benefits of B2B animation. Animated videos, in particular, are working their magic as they have the ability to effectively capture the attention of the customer. Now for the more important question: why are B2B companies increasingly incorporating animation into their content marketing strategy? This post by Sean Davis will help you know why!
Ownable Conversations: How To Create Content That Leads Niche Discussions
According to a recent Edelman-LinkedIn study, 71 percent of decision-makers believe that half or less than half of the thought leadership content they read or watch provides them with useful information. How can your brand’s content be included in the half of the content that offers useful information?
Ownable conversations are a more deliberate and substantive approach to thought leadership content creation. Want to know more? Let’s have a look at this post by Lieu Pham.
SEO
SEO In The Metaverse: What We Can Learn From Computer Vision And Video
Online marketers have spent the last two and a half decades optimising readers’ content and enhancing the ideal balance of keywords and entities so that online audiences may find them whenever they are delivering products, services, or educational content to educate their readers on their industry.
Every year, Google releases a slew of algorithm updates that raise the SEO bar and make it more difficult to fulfil the ever-increasing expectations of online searchers. Let’s have a look at this post by Emilia Gjorgjevska and see what she has to say about the same.
128 Jaw-Dropping SEO Statistics In 2022
You’ll need numbers to guide you whether you’re ready to catapult your website to the top of Google, where it counts, establish your business case, or start working with an SEO service. Navneet Kaushal, in this post, has broken down the SEO data into themes so you can quickly find the information you need or relax and read them all.
Core Web Vitals: Finding Common Ground Between SEOs and Developers
Many in-house SEOs, as well as SEO services making recommendations, experience difficulties in aligning technical and SEO priorities with developers. How do we begin discussions and promote initiatives that bring developers and SEOs together to achieve a common goal? Is Core Web Vitals the bridge we’ve been looking for? This post by Jo Cameron discusses Lucas Rasmussen’s latest project targeted at improving our A/B testing experience and how it intersected with Core Web Vitals in this interview with the Moz Developer.
Social Media
6 Actionable Ways To Diversify Your Social Media Marketing Efforts (And Bonus Tips!)
Whether you manage a large corporation or a small business, social media is one of the most significant ways to market your brand. Because of the ease of use and extensive reach of social media platforms, your brand may become a part of people’s daily life. However, if you’ve been doing digital marketing for a time, it’s simple to fall into a routine.
Has your company reached a stalemate when it comes to social media marketing? We’ll show you how to improve your marketing efforts in this post by Stefan Smulders. So, let’s have a look at it!
Outsourcing your social media: Is it the right decision for your business?
Businesses have embraced social media in a big way. As a result, an increasing number of businesses are attempting to advertise themselves through social media marketing strategies. If you want to use social media to improve your business’s performance, you’ll run into the difficulty of finding enough qualified personnel to manage your account. Outsourcing comes into play in this situation. So, what to do now? Let’s have a look at this post by Ruby Rusine to see whether outsourcing is the right thing to do or not!
Email Marketing
9 Ways Email Marketing Is Changing With AI
Artificial Intelligence (AI) is the subject of a lot of discussions (AI). It’s an intriguing technology for some, but for others, it’s terrifying since it can study and anticipate human behaviour. It’s also applicable in practically every industry, including digital marketing. Let’s have a look at this post by James McMinn, which talks about how AI is affecting email marketing today.
Email Design Tips: A Guide for Non-Designers
Emails with good design are more likely to receive clicks and sales. But what if you’re not a creative professional? No worries – anyone can improve their email design and layout with these simple email design and layout ideas by Sean Tinney.
Link Building
What Is Backlinking? How to Produce Quality Backlinks Without Putting Your Domain At Risk
All marketers in today’s time understand the importance of backlinks. It is one of the most vital elements that aid brands’ organic visibility. But, one thing that SEO specialists can’t get right is the risk of creating strong backlinks without tampering with the domain name. This post is going to help you know the basics of backlinking, along with a guide on how to produce quality backlinks without putting your own domain at risk!
