Here we come again with our list of this week's best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing and link building. Take a look at them and we are sure you will love going through them.
Content Marketing
15 Free Tools for SMEs and Startups to Help in Digital Marketing
Navneet Kaushal has shared 15 free digital marketing tools that will prove very useful in the implementation of an effective digital marketing strategy.
The Next Generation of Influence Marketing
More and more marketers today are tapping into influencer marketing. Ellen Gomes writes about the four top takeaways from influencer 2.0: The Future of Influencer Marketing.
Search Engine Optimization
5 SEO Tips To Help Your Blog Grow in 2017
Josh MacDonald has laid 5 SEO tips for bloggers to grow in 2017. Each component discussed in this article is a brick. If one brick isn’t cemented into place, then the whole wall can be severely weakened.
Must-Read Tips On How To Improve Site Usability For Better Conversions
Website usability has been the black horse of conversions. Usability testing actually gives real data about how easy your customers and users are able to access and use your website. Joe Ryan shares the tips to improve site’s usability to get better conversions.
Drive SEO Productivity with Game-Changing Excel Tips
Data is very important for SEOs and Rhys Davies talks about how Excel is a great tool to automate a lot of the data filtering & formatting tasks, which would take hours to do manually, especially when dealing with large data sets.
Social Media
How to Use Instagram Live to Generate Leads
Ana Gotter discusses three ways to use Instagram Live video to generate leads for your business.
12 Social Media Marketing Predictions for 2017 From the Pros
Find out how marketing on Pinterest, Twitter, LinkedIn, and Snapchat will transform in the coming year. Lisa D.Jenkins reaches out to social media experts to know their thoughts.
Email Marketing
4 Value Selling Tools to Move Leads Down the Funnel
David Svigel says buyer behavior has changed; contact with your prospects occurs later in the sales cycle, and your leads come armed with more information than ever before about your products and services.
Please (Don’t!) Unsubscribe: Why Consumers Get Email Fatigue
Alison McCarthy says email marketing works only when it’s not abused. If users get too many emails in general, they are most likely to unsubscribe.
Link Building
Link Building Tactics to Embrace and Avoid In 2017
Derek Iwasiuk shares some of those link-building strategies that one should embrace or avoid in 2017?
