Here we come again with our list of this week’s best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing and link building. Take a look at them and we are sure you will love going through them.
Content Marketing:
6 Things New SEO Research Reveals About Content Marketing
Brian Sutter writes, Search Engine Optimization and content marketing share an awful lots of territory. One can find so many article saying that content marketing is the new SEO. The article will give you insights on how to do your content marketing better and several latest search engine optimization studies.
A Take on 3 Confusing Terms: Content Marketing, Content Strategy, Content Marketing Strategy
Have you ever thought what the terms Content Marketing, Content Strategy and Content Marketing Strategy mean? No doubt, these terms look similar but meaningly they are completely different. Read the article and understand the differences and similarities among these terms.
SEO:
The Complete Guide to Direct Traffic in Google Analytics
Tom Bennet writes, When it comes to direct traffic in Analytics, there are two deeply entrenched misconceptions. Read on the article to unlock the mysteries of direct traffic in Google Analytics and also you’ll be taking a fresh look at how to do analysis using modern GA.
New SEO Ranking Factors Study Points to Massive Changes in Google Search Algorithms
According to an extensive research done by SEMrush, there are 17 elements that appear to impact the position of sites and search listings in the search results. Larry Kim, in this article, shares some insights which are designed to help improve the rankings of your domain and pages.
What the Best SEOs Know About Keyword Research (And Four Tools They Use)
If you work in search marketing today, you know how difficult it is to stay on top of changes, trends, and tactics. Carolyn Lyden writes, most successful SEOs never forget that the only way to optimize their content for user intent is through keyword research. Read the article to know how they do it.
Social Media:
5 Steps to Intelligent Social Media Automation
Garrett Moon writes, your content is the party that everyone should be talking about. According to a research, marketers are investing a ton of effort into their content but they barely put any effort into distribution. But with right automation tool, this challenge becomes easier. Read on to know the 5 tips.
10 Free Tools to Help You Understand Your Social Media Audience
Crafting your social media posts according to your audience can drive more sales. But how do you know who are the people that make up your social media audience? For this, Alfred Lua shares a few ways of using data to find more about your social media audiences across various platforms.
Email Marketing:
5 Steps to Improving Subscriber Data for More Personalized Emails
Cathy McPhillips writes, A long lead form in an email could dissuade people from subscribing so we were satisfied with just having an email address. But learning more about the subscribers would allow us to truly customize messaging to them. Here are easy 5 steps to improving your subscriber data.
7 Trials and Tribulations Of Email Outreach
Emails are the grand old way of getting your website noticed online, but despite its long-in-the-tooth reputation, the effectiveness of email outreach is showing no signs of slowing down. Still, many people struggle to run engaging campaigns. Read the article to know 7 biggest problems email marketers face & how to solve them.
Link Building:
What Matters More: Backlink Quality or Quantity?
Marketers everywhere are arguing that all you need to worry about to improve your rankings is the quality of the backlinks you’re generating and there’s no need to worry about the number of backlinks. But is it really like this? Read this article by Neil Patel to find out.
