Here we come again with our list of this week’s best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing and link building. Take a look at them and we are sure you will love going through them.
Content Marketing:
5 Key Social Media Metrics to Measure
What is the most important thing to measure with social media? Every element has it’s own value, and the importance of each will be relative to your campaign and business. Nathan Mendenhall writes about five key social media metrics to measure to help you get on the right track.
How to Work with Influencers: The Ultimate Guide
Tamar Weinberg asks, how much digital content do you consume on a daily basis? If you have the highest trust in influencers for these recommendations, 49% of people are right there with you. Read on these 7 tactics to try to connect and collaborate with influencers.
SEO:
8 DIY SEO Tips to Optimize Your Mobile Marketing
John Boitnott says mobile SEO like traditional SEO is about creating and tagging content in a way to make it stand out online. He shares a list of 8 DIY mobile SEO tips to protect your brand from search engine penalties and maintain online visibility.
How Good Taxonomy Can Drive Your SEO Strategy
Christine Liang writes Jason Parks writes, tags are values used to classify and organize content. In our content management system, editors assign tags to each post. These tags speak to the entities in the story. They’re also great for search engine spiders. Spiders rely on links to find, decipher and catalog content on the web.
The Mobile SEO Stack: Tools to Develop a Mobile-First SEO Process
Aleyda Solis writes, not all SEO tools have the functionality or reports to deliver mobile-focused data and results while it’s already critical to take mobile search behavior and optimization into consideration to establish a winning SEO strategy. She has mapped SEO tools to the most common mobile-focused SEO questions that they can answer.
Social Media:
3 Ways to Add Facebook Live to Your Marketing Strategy
So you want to use Facebook Live for more exposure? This informative article by Matt Secrist tells you about three creative ways to use Facebook Live. Read on if you are looking for ideas to help you broadcast more often.
7 Social Media Analytics and Reporting Tips for Becoming a Data-Savvy Marketer
The social networks provide us with a ton of data about our posts but it can be hard to distinguish the signals from the noise. In this article Alfred Lua writes about 7 tips about how you can analyze, evaluate, and use your social media data to boost and report your social media marketing results.
Email Marketing:
Email Marketing Trends and Strategy 2017
Sam Kahn says Email remains a go-to channel for consumers. Brands have take up a more sophisticated approach in their use of email marketing and the key themes marketers are focusing on include mobile optimization, marketing automation, measuring ROI and using better data application to personalize the customer’s journey.
4 tips for effective real estate email marketing
Pat Hiban writes about strategies to perfect your email marketing campaigns and grow your lead funnel. The 4 tips he shares will hep you build a truly effective marketing campaign. Read on.
Link Building:
Content or Links: Which One Should You Focus on First
Neil Patel says this is the question he gets asked frequently. Both are important without an iota of doubt. He goes on to share a few case studies and see what the data has to say about it. These insights will help you improve your own strategies and help you make a decision.
