[ ONLINE WORKSHOP ]
The Future of SEO
On-SERP SEO
Learn how to optimize for various On-SERP SEO elements.
Jason Barnard
(The Brand SERP Guy)
Learn how to optimize for various On-SERP SEO elements.
Support Partners
SEO does not begin and end at On-Page and Off-Page . Now websites are optimized for SERPs, and this is what we call On-SERP SEO. Optimize the website to occupy the first page of the search engines for maximum visibility through various SERP real estate.
Learn how to optimize for various On-SERP SEO elements to dominate SERPs, increase brand awareness & CTR, including the potential to boost content quality, brand reputation, loyalty, engagement, and how to influence the way you’re displayed in the SERPs.
Jason Barnard is an international digital marketing consultant who specialises in Brand SERPs. He also teaches Brand SERP optimisation to students at Kalicube.pro.
He writes regularly for leading digital marketing publications such as Search Engine Journal and SEMrush and regularly features in others such as onCrawl, Search Engine Watch, Searchmetrics, Trustpilot and Content King.
Jason frequently speaks at major marketing conferences worldwide including BrightonSEO, PubCon, SMX London and Munich, ITB Berlin and YoastCon.
Why “The Brand SERP Guy”? Because Jason has been studying, tracking and analysing Brand SERPs (what appears when someone Googles your name) since 2013...
In this webinar, Jason Barnard will make Universal Results make business sense. He'll start by explaining how and why SERP features appear. His explanation of Darwinism in Search has been confirmed as accurate by representatives of both Google and bing.
He'll then go on to show you how you can easily identify which SERP you should target and which you should not waste your time on, whatever your industry. And he'll end with a series of practical tips that you can implement to leverage maximum commercial benefit from your Brand's onSERP presence, even without a click.
How Google decides which SERP features get a place on the SERP and which don't.
Which SERP Features are most prevalent to your industry.
How to maximise the benefit to your business of a no-click SERP.
Learn how to optimize for various On-SERP SEO elements.
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