We hope you are in good health. Here are some of the major SEO news updates of the week that you need to know:
Search Related News and Updates from Major Search Engine
Google Updates Structured Data Guidelines: ‘returnPolicyCountry’ Now Required for Merchant Listing
Google has updated its guidelines for merchant listings, now requiring merchants to specify the country their return policies apply to when using structured data. The ‘returnPolicyCountry’ field is now mandatory in the MerchantReturnPolicy schema. Ecommerce sites should update their product structured data to include this field to maintain visibility in search results.
Google Search History Now Powers Gemini AI for More Personalised Answers
Google has integrated personal search history into its Gemini AI assistant to deliver more relevant and tailored responses. This feature, available to users who opt in, enables Gemini to consider past searches when generating answers, enhancing the contextual accuracy of its replies.
Google Rolls Out March Core Algorithm Update with Spam Policy Enhancements
Google has begun rolling out its March 2025 core algorithm update, which includes significant changes to improve search quality and enforce updated spam policies. The update targets low-quality, unoriginal content and aims to reduce spammy or manipulative SEO tactics across search results.
Google Tests New Hotel Carousel for Accommodations in Search Results
Google is experimenting with a new carousel format specifically for hotel accommodations in search results. This feature groups hotels under an “Accommodations” heading, aiming to improve the browsing experience for users looking for lodging options.
Bing Tests New Copilot Answer Interface in Search Results
Bing is testing a redesigned Copilot interface that displays AI-generated answers more prominently within search results. The new layout appears to focus on improving readability and engagement, offering users a more integrated AI-assisted search experience.
PPC Related News and Updates from Major Search Engine
Google Ads Testing WhatsApp Integration with Performance Max Campaigns
Google Ads is experimenting with integrating WhatsApp as a messaging option within Performance Max (PMax) campaigns. This feature could allow advertisers to drive customer interactions directly through WhatsApp, potentially enhancing engagement and conversion rates.
