We hope you are in good health. Here are some of the major SEO news updates of the week that you need to know:
Search Related News and Updates from Major Search Engine
Google Unveils AI Phone Assistant to Handle Business Calls for You
Google has introduced an AI phone assistant called “Ask For Me” that can handle business calls on behalf of users. This innovative tool is designed to call businesses and gather information such as price quotes and appointments. Initially, the feature is available for auto repairs and nail salons in the United States through Google’s Search Labs. It offers convenience to users by saving them time and effort in making these calls themselves. However, businesses can opt out of receiving automated calls if they prefer. Furthermore, to ensure quality interactions, Google closely monitors all AI interactions.
Wix Reveals Key Strategies for Optimizing Enterprise Marketing
In an interview with Paula Ximena Mejia, VP of Enterprise Marketing at Wix, she revealed key strategies for optimizing enterprise marketing. She highlighted that one of the main areas of focus was developing a high-performing marketing team. Mejia emphasized aligning the team’s goals with the overall marketing objectives to ensure maximum efficiency and productivity. She also stressed the need to avoid common pitfalls such as misaligned goals and AI silos, which can hinder the team’s success. By implementing actionable strategies, businesses can work towards achieving their marketing goals while identifying and addressing any obstacles that may be holding the team back.
Google’s John Mueller Explains Why Alt Text Decisions Aren’t Just About SEO
Google’s John Mueller emphasized that alt-text decisions should prioritize accessibility, not SEO. Sharing Jeffrey Zeldman’s Bluesky post, Mueller highlighted the importance of following proper alt-text guidelines, linking to the W3C decision tree for further clarity. His key message was that alt text is not primarily an SEO tool. Instead, it should be focused on improving web accessibility for users with visual impairments. Mueller encouraged publishers and SEOs to use the decision tree, which helps determine when and what alt text to apply, ensuring both accessibility and better user experience for all.
Google Updates Search Quality Rater Guidelines: Key Changes Explained
Google has recently updated its Search Quality Rater Guidelines, explicitly addressing the issue of AI-generated content. The guidelines now clearly define and acknowledge the presence of AI tools in content creation but emphasize the importance of providing unique value. This means that while AI tools are permitted, the content they generate must still offer something different and valuable to users. In addition, Google has included three new spam types in its guidelines. These include expired domain abuse, site reputation abuse, and scaled content abuse. By addressing these new spam types, Google aims to improve further the quality and relevance of search results for its users.
John Mueller Discusses SEO for AI Overviews and the Future of Search Marketing in 2025
In an interview published on YouTube, Google’s John Mueller provided valuable insights into the world of SEO for AI search. As technology evolves, search engine optimizers must adapt their strategies accordingly. Mueller emphasized the importance of understanding what users want and tailoring SEO efforts to meet those needs. Looking ahead to 2025, he discussed the realities that SEOs will face and the steps they should take to stay ahead of the curve. The interview, hosted by search marketer Mike Grehan on his podcast Inside Marketing With Mike Grehan, highlighted Mueller’s expertise and showcased his ability to provide valuable guidance for the future of search marketing.
Bing Tests New Black Organic URLs and Green Sponsored Links in Search Results
Microsoft is conducting tests on its search engine, Bing, by implementing different URL colors in its search results. This experiment uses black for the organic (free) results and green for the sponsored (paid) results. This trial aims to assess the impact of color differentiation on user experience and engagement. By making the organic URL slugs bold and black, Microsoft emphasizes their relevance and credibility to users. On the other hand, the bold green color for sponsored URL slugs helps distinguish them as paid advertisements. These tests will provide valuable insights into how users perceive and interact with search results, ultimately improving the overall search experience on Bing.
Google Tests ‘Frequently Saved’ Label for Local Search Results
Google Search is constantly evolving to enhance the user experience, and one of its latest tests involves the introduction of the “frequently saved” label. This label appears not only in the main search results but also in the local results section, specifically in the places section. This new feature aims to provide users with more relevant information about frequently saved places, allowing them to make more informed decisions. By highlighting these frequently saved locations, Google Search makes it easier for users to find and trust businesses frequented by previous customers. This test demonstrates Google’s commitment to improving search results and catering to the needs of its users.
Social Media Related News and Updates from Major Search Engine
LinkedIn’s Latest Report Highlights the Most Sought-After Marketing Skills in Today’s Job Market
LinkedIn’s latest marketing jobs report provides valuable insights into the industry’s growth and the key skills and strategies required for career success. The report reveals a significant increase in marketing job opportunities, indicating a positive trend for professionals in this field. Moreover, it is encouraging to note that many marketing professionals are satisfied with their roles, indicating high job satisfaction. However, the report also highlights the potential challenges posed by rapid changes in technology and work environments. These changes require marketers to adapt and stay updated with the latest tools and techniques to remain competitive.
PPC Related News and Updates from Major Search Engine
Google has announced the introduction of new features for Demand Gen campaigns to enhance the effectiveness and reach of advertising efforts. One of the key updates is the availability of additional placement options, which will give advertisers more control and flexibility in selecting where their ads are displayed. Additionally, Demand Gen campaigns will now offer vertical video formats eligible for YouTube Shorts, a popular platform for short-form content. Finally, Google is introducing a new experience with product feeds in Demand Gen campaigns. This feature, set to be available in the coming weeks, aims to enhance product discovery by providing users with a deeper and more engaging experience.
