We hope you are in good health. Here are some of the major SEO news updates of the week that you need to know:
Search Related News and Updates from Major Search Engine
Google Explains the SEO Impact of Adding New Topics to Your Website
When websites start publishing content on new or unrelated topics, Google may get confused about the site’s focus, which can affect rankings. Building authority in new areas takes time, and it’s best to keep topics organized and relevant to your core niche.
Google on Negative Authorship Signals and Mini-Site Reputation
Google doesn’t use authorship as a direct negative ranking signal, but low-quality or spammy authors can still harm site reputation. Even a small section of poor content—like low-value mini-sites or contributor blogs—can impact the trustworthiness of an entire domain.
Google Confirms JavaScript-Loaded Images Can Be Indexed
Google’s Martin Splitt clarified that images loaded via JavaScript can be indexed, provided they are implemented correctly. Developers should ensure that images are accessible to Googlebot, avoid lazy-loading issues, and use semantic HTML where possible to support proper rendering and indexing.
Google Confirms You Can’t Simply “Add” E-E-A-T to Your Web Pages
Google clarified that E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) isn’t a feature you can directly insert into your content. It’s evaluated based on overall site quality, content depth, and reputation signals—not just by adding author bios or trust badges. Building E-E-A-T is a long-term process rooted in genuine value and credibility.
Microsoft Rolls Out Bing Copilot for Enhanced Search Experience
Microsoft has officially launched Bing Copilot, integrating AI-powered assistance directly into the Bing search sidebar. This feature offers conversational answers, content creation help, and deeper contextual understanding, aiming to make search more interactive and productive for users.
PPC Related News and Updates from Major Search Engine
Microsoft Advertising Announces New Features and Updates
Microsoft Advertising introduced several updates, including inline appeals for disapproved ads, enhanced AI-powered recommendations, and expanded predictive targeting tools. These changes aim to streamline ad management, improve performance insights, and offer advertisers more control and efficiency.
Google Tests ‘Show More’ Overlay in Search Ads
Google is experimenting with a ‘Show more’ overlay in search ads, allowing users to expand ad content within the results page. This interactive element provides additional information without redirecting users, potentially boosting ad engagement and keeping searchers on Google longer.
Social Media Related News and Updates
YouTube Launches AI-Powered Hook Generator for Creators
YouTube introduced a new AI tool that helps creators craft compelling video intros—or “hooks”—based on their video scripts. Designed to boost viewer retention, the tool suggests attention-grabbing opening lines tailored to content, making it easier to engage audiences from the start.
