The SEO industry has faced a difficult year, as companies have struggled to maintain and outsource their SEO marketing in the face of budget cuts caused by the pandemic. In addition, the search industry has undergone significant updates with new SERP features, requiring marketers to adapt their online strategies. Marketers are starting to speculate on what the new year will bring for the SEO industry. As 2023 approaches, professionals are optimistic that the industry will continue to expand and provide even more value to users.
Check this infographic by Digital Marketing Philippines to know about the emerging trends:
- Artificial Intelligence (AI)
- Core Web Vitals
- Site Credibility with Expertise, Authority, and Trustworthiness (E-A-T)
- Mobile-First Indexing
- Search Engine Results Page (SERP) Features
