In October 2020, Google Analytics introduced a new version called Google Analytics 4 (GA4). GA4 is scheduled to replace the current version of Google Analytics, Universal Analytics (UA), by June 2023. This means that next year, we will all be transitioning to GA4, and it is crucial to migrate your data carefully to avoid any loss of information. To assist marketers in accurately migrating their existing web properties to GA4, we have created a comprehensive guide. It outlines the key differences between the current Google Analytics (UA) version you are likely using and the new version (GA4). It’s important to note that not all features from UA are available in GA4.
Taking immediate action to address your analytics plan is essential to ensure that your new GA4 property tracks data correctly and provides accurate year-over-year information starting from the specified date. This infographic by PageTraffic shares a step by step guide to migrate to GA4.
Follow these steps and setup GA4 for your website.
